We’ve just wrapped up our time at Expo West (the natural foods product expo–it’s HUGE!), and while we didn’t see too many new innovative trends for 2025 in the health and wellness space, we did see better versions, lots of passion, and items that we are excited about sharing with you. At Real Nutrition, we do the leg work to help you stock your freezers, fridges and pantries so you don’t have to! Here’s the inside scoop on the trends, brands, and products we think are worth watching out for this year.
- Sea Moss: Packed with minerals, vitamins, and antioxidants, this ocean gem is being infused into everything, from smoothies to skincare. We are into it, if you can tolerate the texture!
- Prebiotics + Probiotics: Gut health continues to be the star of 2025. Prebiotics and probiotics improve our microbiome, digestion, aid weight control, and are continuing to make their way into snacks, drinks, and even desserts.
- Non-Alcoholic Beverages: Sober-curious but still want to sip on something fun? Non-alcoholic drinks are the answer. From sophisticated zero-proof spirits to hydrating mocktails, brands are leaning in!
- Seed Oil is Out, Avocado Oil is in: Brands are listening to the conversation and the consumer. Heart-healthy and rich in monounsaturated fats, avocado oil is perfect for high-heat cooking or drizzling, and now can be found in more packaged food ingredient lists.
- Collaborations Between Brands: Ithaca Hummus + Graza Olive Oil, Fly by Jing + Lundberg Rice, Justin’s + Rudi’s, just to name a few. Maybe this space is more powerful when tackled together?
- Freezer-Friendly Goodies: Your freezer is the new pantry! Trust us on this. Frozen foods and meals make eating healthy at home easy. From plant-based bowls to protein-packed meals to “healthier” ice creams, being prepared just got easier.
- Protein is still HOT: Powders, jerky, bars and more! If you are struggling to meet your protein goals, don’t stress–it’s literally in everything. (Yes, we even saw protein enhanced tomato sauce. Pass!)
- Menopause Support: The wellness world is finally stepping up with teas, herbs, and supplements designed to ease and support menopause symptoms. Suffering from hot flashes, mood swings, or lack of sleep is not going unseen anymore.
- Cleaner Plant-Based Milks: 2025 is seeing cleaner, more sustainable options hit the shelves. Expect fewer additives and oils and a more “whole food” approach to your dairy alternatives!
- Pickles on Everything! Pickles are popping up in places you wouldn’t expect, from Caulipower’s new pizza flavor to almonds to–get this–cocktails. The tangy crunch is officially a 2025 staple.
- Sustainability & Regeneration: More brands are focused on regenerative agriculture (growing food in a way that restores the land) and products are popping up everywhere (thank goodness!). We love HeyDay, Westbourne & Simpli–more beans please!
- Hydration: Aluminum bottles + electrolytes: 2025 is all about keeping it fresh and eco-friendly. Bye-bye plastic and hello electrolytes, which are making their way into all sorts of beverages, from water to energy drinks.
That’s your 2025 nutrition trend roundup! These are the products and trends that are shaping the year ahead, so keep an eye out and don’t be afraid to try something new. You can always run it by us first!